What is UXBASIS?
It is a process and a set of tools, to help your organisation engage with your users through the online products you develop. Based on well founded principles, it allows you to answer your user and business needs.
Business intelligence
Analysis
- Task Analysis
- Card Sorting
- User Interviews
- Ethnography
- Collaborative Workshops
- Web Metrics
- Online Surveys
- Personas
- User Stories
- Social Media monitoring
Structure
Interaction
Sample
Stakeholder Interviews
What
Interviews with key decision makers that help inform the design execution as it provides the UX team with a firm idea of the culture that the clients operate in. This informs the context of the design solution for the website.
When
Part of the information gathering stage of a project before design research begins. They are essential in forming a thorough brief.
Why
The insights from these interviews will dictate what will ultimately be built. Discussions should be designed to be based around what will be delivered. Gaining first hand insights from key stakeholders will always result in a better end product.
